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The Daily Mail

Every weekday evening at around 9pm, in the Daily Mail’s headquarters in Kensington, west London, the slightly stooping, six-foot three-inch figure of Paul Dacre emerges into the main open-plan office where editors, sub-editors and designers are in the final stages of preparing pages for the next day’s paper. The atmosphere changes instantly; everyone becomes tense, as though waiting for a thunderstorm. Dacre begins with a low growl, like an angry tiger. His voice rises as several pages are denounced, along with those responsible. Imprecations reverberate across the office, sometimes punctuated by the strangely anomalous command to a senior colleague, “Don’t resist me, darling.” Pages must be replaced or redesigned, their order changed, headlines altered. New pictures are required with new captions. Dacre waves his long arms, hammers the air with his hands, shouts even louder and, if particularly agita­ted, scratches himself.
Nobody tries to argue. For all the fear and exasperation – “He never thinks of logistics and he has no idea of what’s an unreasonable request,” says one former sub-editor – there is also admiration. Dacre, Fleet Street’s best-paid editor, who earned almost £1.8m in 2012, has been in charge of the Mail since 1992 and, by general consent, is the most successful editor of his generation. The paper sells an average of 1.5 million copies on weekdays, 2.4 million on Saturdays. Only the Sun sells more but, on Saturdays, the Mail has just moved ahead. Its 4.3 million daily readers include more from the top three social classes (A, B and C1) than the Times, Guardian, Independent and Financial Times combined. Its long-standing middle-market rival, the Daily Express, slightly ahead when Dacre took over, now sells less than a third as many copies.
Under Dacre, the Mail has won Newspaper of the Year six times in the annual British Press Awards – twice as many prizes as any other paper. If anything, its authority and clout have grown in the past two years as Rupert Murdoch’s Sun has struggled with the fallout from the hacking scandal. Politicians no longer fear Murdoch as they once did. They still fear Dacre. The opposition from Murdoch’s papers to the government’s proposals that a royal charter should regulate the press is muted. Dacre’s Mail is loud and clear about the threat to “our free press”. Summoned twice before the Leveson inquiry – the second time because he had accused the actor Hugh Grant of lying in his evidence – he didn’t give an inch.
Everyone who has ever worked for Dacre, who has just passed his 65th birthday, praises his almost uncanny instinct for the issues and stories that will hold the attention of “Middle England”. No other editor so deftly balances the mix of subjects and moods that holds readers’ attention: serious and frivolous, celebrities and ordinary people, urban, suburban and rural, some stories provoking anger, others tears. No other editor chooses, with such unerring and lethal precision, the issues, often half forgotten, that will create panic and fear among politicians. “He’s the most consummate newspaperman I’ve ever met,” says Charles Burgess, a former features editor who also occupied high-level roles at the Guardian and Independent. “He balances the flow of each day’s paper in his head.”
“He articulates the dreams, fears and hopes of socially insecure members of the suburban middle class,” says Peter Oborne, the Mail’s former political columnist now at the Daily Telegraph. “It’s a daily performance of genius.”
But Murdoch’s decline leaves the Mail under more scrutiny than ever. Is Dacre at last running out of road? Rumours circulate in the national newspaper industry that members of the Rothermere family, owners of the Daily Mail, are increasingly nervous of the controversy that Dacre stirs up, notably this year with its attack on Ralph Miliband, father of the Labour leader, as “the man who hated Britain”. More than any other editor since Kelvin MacKenzie ruled at the Sun – and, among other outrages, alleged that drunkenness among Liverpool football fans led to the Hillsborough disaster of 1989 – Dacre attracts visceral loathing. His enemies see the Mail, to quote the Huffington Post writer and NS columnist Mehdi Hasan (who was duly monstered in the Mail’s pages), as “immigrant-bashing, woman-hating, Muslim-smearing, NHS-undermining, gay-baiting”.
The loathing is returned, with interest. In Dacre’s mind, the country is run, in effect, by affluent metropolitan liberals who dominate Whitehall, the leadership of the main political parties, the universities, the BBC and most public-sector professions. As he once said, “. . . no day is too busy or too short not to find time to tweak the noses of the liberal­ocracy”. The Mail, in his view, speaks for ordinary people, working hard and struggling with their bills, conventional in their views, ambitious for their children, loyal to their country, proud of owning their home, determined to stand on their own feet. These people, Dacre believes, are not given a fair hearing in the national media and the Mail alone fights for them. It is incomprehensible to him – a gross category error – that critics should be obsessed by the Mail’s power and influence when the BBC, funded by a compulsory poll tax, dominates the news market. It uses this position, he argues, to push a dogmatically liberal agenda, hidden behind supposed neutrality. Scarcely an issue of the Mail passes without a snipe and sometimes a full barrage in the news pages, leaders or signed opinion columns at BBC “bias”.
To its critics, however, the Mail is as biased as it’s possible to be, and none too fussy about the facts. In the files of the Press Complaints Commission, you will find records of 687 complaints against the Mail which led either to a PCC adjudication or to a resolution negotiated, at least partially, after the PCC’s intervention. The number far exceeds that for any other British newspaper: the files show 394 complaints against the Sun, 221 against the Daily Telegraph, 115 against the Guardian. The complaints will serve as a charge sheet against the Mail and its editor.
This year, the Mail reported that disabled people are exempt from the bedroom tax; that asylum-seekers had “targeted” Scotland; that disabled babies were being euthanised under the Liverpool Care Pathway; that a Kenyan asylum-seeker had committed murders in his home country; that 878,000 recipients of Employment Support Allowance had stopped claiming “rather than face a fresh medical”; that a Portsmouth primary school had denied pupils water on the hottest day of the year because it was Ramadan; that wolves would soon return to Britain; that nearly half the electricity produced by windfarms was discarded. All these reports were false.
Mail executives argue that it gets more complaints than its rivals because it reaches more readers (particularly online, where the paper’s stories are repeated and others originate), prints more pages and tackles more serious and politically challenging issues. They point out that only six complaints were upheld after going through all the PCC’s stages and that the Sun and Telegraph, despite fewer complaints, had more upheld. But the PCC list, though it contains some of the Mail’s favourite targets such as asylum-seekers and “scroungers”, merely scratches the surface. Other complainants turned to the law. In the past ten years, the Mail has reported that the dean of RAF College Cranwell showed undue favouritism to Muslim students (false); the film producer Steve Bing hired a private investigator to destroy the reputation of his former lover Liz Hurley (false); the actress Sharon Stone left her four-year-old child alone in a car while she dined at a restaurant (false); the actor Rowan Atkinson needed five weeks’ treatment at a clinic for depression (false); a Tamil refugee, on hunger strike in Parliament Square, was secretly eating McDonald’s burgers (false); the actor Kate Winslet lied over her exercise regime (false); the singer Elton John ordered guests at his Aids charity ball to speak to him only if spoken to (false); Amama Mbabazi, the prime minister of Uganda, benefited personally from the theft of £10m in foreign aid (false). In all these cases, the Mail paid damages.
Then there are the subjects that the Mail and other right-wing papers will never drop. One is the EU, which, the Mail reported last year, proposed to ban books such as Enid Blyton’s Famous Five series that portray “traditional” families. Another is local authorities, forever plotting to expel Christmas from public life and replace it with the secular festival of Winterval. It does not matter how often these reports are denied and their flimsy provenance exposed; the Mail keeps on running them and its columnists cite them as though they were accepted wisdom.
The paper gets away with publishing libels and falsehoods and with invasions of privacy because the penalties are insignificant. Often the victims can’t afford to sue and, if they can, the Mail group, with £282m annual profits even in these straitened times, can live with the costs. The PCC, even when its rules allow it to admit a complaint, has no powers to impose fines or to stipulate the prominence of corrections.
Besides, many victims don’t pursue complaints because they fear the stress of going to war with a powerful newspaper. They included the late writer Siân Busby who, the paper wrote in 2008, had received “the all-clear from lung cancer” after “a gruelling year”. In fact, the diagnosis had come less than six months earlier and she hadn’t received the “all-clear”. More important, as her husband, the BBC journalist Robert Peston, explained in the James Cameron Memorial Lecture in November this year, she wanted to keep the news out of the public domain to protect her children.
“The Mail got away with it,” Peston said. “As it often does.” (The Mail, in a statement after the lecture, said the information had been obtained from Busby herself and that the reporter had identified himself as a Mail writer.) In his 2008 book Flat Earth News, the Guardian journalist Nick Davies compared the paper to a footballer who, to protect his goal, will deliberately bring down an opponent. “Brilliant and corrupt,” Davies wrote, “the Daily Mail is the professional foul of contemporary Fleet Street.”
Even a list of official complaints and court cases doesn’t quite capture why the Mail attracts such fear and loathing. It has a unique capacity for targeting individuals and twisting the knife day after day, without necessarily lapsing into inaccuracies that could lead either to libel writs or censure by the PCC. For instance, as publication of the Leveson report on press regulation approached, the Mail devoted 12 pages of one issue – and several more pages of subsequent issues – to an “exposure” of Sir David Bell, a name then almost entirely unknown even to well-informed members of the public. A Leveson assessor and former Financial Times chairman, Bell was allegedly at the centre of a “quasi-masonic” network of “elitist liberals”, bent on gagging the press and preventing freedom of expression. This network, based on the “leadership” training organisation Common Purpose, had spawned the Media Standards Trust, of which Bell was a co-founder, which in turn had spawned the lobby group Hacked Off, an important influence on Leveson. To the Mail, this was a perfect illustration of how well-connected liberals, through networks of apparently innocuous organisations, conspire to undermine national traditions and values.
The paper also targets groups, often the weak and vulnerable. The Federation of Poles in Great Britain complained to the PCC that the Mail ran 80 headlines between 2006 and 2008 linking Poles to problems in the NHS and schools, unemployment among Britons, drug smuggling, rape and so on. Most of the stories, as the federation acknowledged, were newsworthy and largely accurate. The objection was to the way they were presented and to the drip, drip effect of continually highlighting the Polish connection so that, as the federation’s spokesman put it, the average reader’s heart “skips a beat . . . with either indignation or alarm”. The PCC eventually brokered a settlement that led to publication of a letter from the federation.

Yet there is something magnificent about the Mail’s confidence and single-mindedness. Other papers, trimming to focus groups, muffle their message, but the Mail projects its world-view relentlessly, with supreme technical skill, from almost every page. It is a paper led by its opinions, not by news. It is not noted for big exclusives, nor even for rapid reaction. “We were often known as the day-late paper,” a former reporter recalls. “Dacre wouldn’t really be interested in a story until he’d seen it somewhere else. We would sometimes give our exclusives to other journalists. Dacre surveys all the other papers, selects the right lines for the next day and follows them.”
Although Dacre has little enthusiasm for new technology – he still doesn’t have a computer on his desk – his paper is perfectly primed for the age of instant 24-hour news, when the challenge is not so much to find and report news as to select, interpret and elaborate on it. Long before other papers recognised the merits of a features-led or views-led approach, the Mail under Dacre was doing it.
The Mail gives its readers a sense of belonging in an increasingly complex and unsettling world. Part of the trick is to make the world seem more threatening than it is: crime is rising, migrants flooding the country, benefit scroungers swindling the taxpayer, standards of education falling, wind turbines taking over the countryside. Almost anything you eat or drink could give you cancer. Above all, the family – “the greatest institution on God’s green earth”, Dacre told a writer for the New Yorker last year – is under continuous assault. The Mail assures readers they are not alone in their anxieties about this changing world. It is a paper to be read, not on trains or buses or in offices, but in the peace and quiet of your home, preferably with an old-fashioned coal fire blazing in the hearth.
“Readers like certainty,” says a former Mail reporter. “Newspapers that have a wavering grip on their ideology are the ones that struggle. The Mail is like Coke. It’s consistent, reliable. Dacre is one of the best brand managers in the business. He lives the brand.”
Dacre lives mostly in the shadows. His two appearances before the Leveson inquiry gave the wider public a rare glimpse; apart from Desert Island Discs in 2004, he never appears on television or speaks on radio. If the Mail needs to defend itself (and it deigns to do so only in the most desperate circumstances), the job is assigned to an underling. Requests for on-the-record interviews are invariably refused, as they were for this article. A rare exception was made for the British Journalism Review, whose then editor, Bill Hagerty (a former editor of the People), in­terviewed Dacre in the tenth year of his editorship. There was also that audience with the New Yorker last year. Public lectures are equally unusual for him, though he gave the Cudlipp Lecture (in memory of Hugh Cudlipp, a Daily Mirror editor who was an early hero of his) in 2007, and addressed the Society of Editors in 2008.
Even former staff members mostly prefer not to be quoted when talking about Dacre. If they agree to be quoted, they wish the quotations to be checked with them before publication. BBC Radio 4 used actors for several contributions to a recent profile. The journalists’ fear is not only that they may be cut off from future employment or freelance work – “The Mail pays far better than anybody else and you don’t want to jeopardise the £2,000 cheque that might drop through the letter box,” said one writer – but also that the Mail may hit back. These concerns are shared by many politicians, who are equally reluctant to be quoted.
Dacre has few social graces and even less small talk. His body language is awkward, his manner prickly. He seldom smiles and, according to one ex-columnist, “He doesn’t laugh, he just says, ‘That’s a funny remark.’” He treats women with old-fashioned courtliness, opening doors and helping them with coats, but is otherwise uncomfortable with them, perhaps because he was one of five brothers, went to an all-male school and has no daughters. He speaks gruffly, with a slight north London accent and an even fainter trace of his father’s native Yorkshire. He sometimes buries his rather florid face deep in his hands, as though exasperated with the world’s inability to share his simple, common-sense values. He became notorious for the ripeness of his language – so frequent was his use of the C-word, almost entirely directed at men, that his staff referred to “the vagina monologues” – but when Charles Burgess told him women didn’t like hearing it he was profusely apologetic. On Desert Island Discs, he confessed to shouting at staff. “Shouting creates energy,” he said. “Energy creates great headlines.”
He still shouts, but in recent years, as an insider reported, “He’s no longer the expletive volcano he once was; his barbs these days tend to concern the brainpower of his target and their supposed laziness.”
He owns three properties: a home with a mile-long drive in West Sussex (known to Mail staff as Dacre Towers), a more modest weekday residence in the central London district of Belgravia and a seven-bedroom house in Scotland with a 17,000-acre shooting estate. He is a member of the Garrick Club, and sometimes takes columnists to lunch at Mark’s Club in Mayfair, which one recipient of his hospitality described as “very decorous, the sort of place you could have gone to in the 19th century”. He sent both of his sons to Eton.
There are no stories of past or present indiscretions involving women, alcohol or drugs. Jon Holmes, a contemporary at Leeds University who is now a sports agent, recalls him as “a very cold fish; he never, ever, seemed to go out in a group for a drink or a meal or anything”. A former Mail reporter says: “We’d all be in the Harrow [a Fleet Street pub, heavily frequented by Mail journalists], and he would come in, buy a half-pint, take it to the opposite end of the bar, drink alone, and leave without speaking.”
He has an apparently stable and successful marriage to a woman he met at university, which has lasted 37 years. He frequently attends Church of England services, but is not a believer. He likes and sometimes goes out to rugby union matches, the opera and theatre – the last partly because his wife, Kathleen Dacre, is a professor of theatre studies and partly because he has a son who is a successful director and producer with surprisingly avant-garde leanings. Asked what television he watched, he once mentioned Midsomer Murders and nothing else.
He mostly eschews the trappings and opportunities of wealth and power. It is impossible to imagine him as a member of the Chipping Norton set or anything like it. He rarely dines or lunches with the powerful or fashionable, nor does he attend glitzy parties and social events. Frequently, he lunches in his office on meat and two veg. Sometimes he will lunch with politicians, but he has little respect or liking for them as a class and thinks it wise to keep his distance; Oborne recalls how, one evening, he ignored at least five increasingly urgent requests to take a call from a senior Tory minister. He declines nearly all invitations to sit on committees; his chairmanship of an official inquiry into the “30-year rule” (under which Whitehall records were kept secret for three decades) was unusual. “Editorship is not for him a route to something else,” says a former employee.

Dacre was born and spent much of his childhood in Enfield, an unremarkable middle-class suburb of north London whose inhabitants, he told the New Yorker, “were frugal, reticent, utterly self-reliant and immensely aspirational . . . suspicious of progressive values, vulgarity of any kind, self-indulgence, pretentiousness and people who know best”. Though his parents divorced late in life, his family was then (at least in his eyes) stable, happy and secure.
But the more important clue to him and his relationship with the Mail’s Middle England readership is the Sunday Express of the 1950s and 1960s under the editorship of John Gordon and then John Junor. “That paper,” Dacre told the Society of Editors, “was my journalistic primer . . . [It] was warm, aspirational, unashamedly traditional, dedicated to decency, middlebrow, beautifully written and subbed, accessible, and, above all, utterly relevant to the lives of its readers.” Talking to Hagerty, he described Junor’s Sunday Express as “one of the great papers of all time”.
After leaving school in Yorkshire at 16, his father, Peter Dacre, joined the Sunday Express at 21 and stayed there for the rest of his working life – mainly as a show-business writer but also, for short periods, as New York correspondent and foreign editor. Each Sunday that week’s paper was discussed and analysed over the Dacre family dinner table.
It was then in its heyday, selling five million copies a week, and it didn’t go into severe decline (it now sells under 440,000) until the 1980s. It was a formulaic paper, which placed the same types of stories and features in exactly the same spots week after week. As Roy Greenslade observes in Press Gang, his post-1944 history of national newspapers, it was “virtually devoid of genuine news”; what it presented as news stories were really quirky mini-features, starting, as Greenslade put it, “with lengthy scene-setting descriptions or homilies”. Its staple subjects were animals, motor cars and wartime heroes. Its biggest target was “filth”, in the theatre, the cinema, books, magazines and TV programmes.
It particularly deplored any assault on the delicate sensibilities of children. Dacre’s father criticised the BBC in 1965 for the unsuitable content of its Sunday teatime serials. Lorna Doone, he wrote, ended “gruesomely”, with a man drowning in a bog, and in the first episode of a spy serial the actors used such expressions as “damn”, “hell” and “silly bitch” at a time supposedly reserved for “family viewing”. “Have the men responsible for these programmes,” asked the elder Dacre, “forgotten that there can be no family without children? What kind of men are they? Do they have families of their own?” Another piece denounced the BBC’s Sunday evening play for “an overdose of twisted social conscience”.
The young Dacre was hooked by newspapers. He only ever wanted to be a journalist and he always had his eyes on editing: “I’m a good writer, but not a great writer,” he told Hagerty. As a child in New York, during his father’s posting there, he would wake to the clattering of the ticker-tape telex machine outside his bedroom. In school holidays, he worked as a messenger for Junor’s Sunday Express and then spent a gap year before university as a trainee on the Daily Express. At the fee-charging University College School in Hampstead, north London, he edited the school magazine, and once ran, he told the Society of Editors, “a ponderous, prolix and achingly dull” special issue about the evangelist Billy Graham. It “went down like a sodden hot cross bus”, teaching him the essential lesson, which the Mail remembers every day on every page, that the worst sin in journalism is to be boring.
To his disappointment, his application to Oxford University failed. He went instead to Leeds, where he read English and edited Union News, taking it sharply downmarket from, in his own description, “a product that looked like the then Times on Prozac” to one that ran “Leeds Lovelies” on page three. It won an award for student newspaper of the year. The paper supported a sit-in (led by the union president, Jack Straw, later a Labour cabinet minister), interviewed a student about “the delights of getting stoned”, wrote sympathetically about gay people, immigrants and homeless families, and called on students to help in “breaking down the barriers between the coloured and white communities of this town”. At the time, he subsequently claimed, he was left-wing, though Jon Holmes, who worked on Dacre’s Union News, says: “I never heard him express a political view except in favour of planned economies for third-world, though not first-world, countries.”
His left-wing period, as he calls it, continued until the Daily Express, which he joined as soon as he left Leeds, sent him to America in 1976. He stayed there for six years, latterly working for the Mail. “America,” Dacre told Hagerty, “taught me the power of the free market . . . to improve the lives of the vast majority of ordinary people.”
The Mail brought him back to London in the early 1980s and made him news editor. According to various accounts, he would “rampage through the newsroom with arms flailing like a windmill”, shouting “Go, paras, go” as he despatched reporters on stories. He climbed the hierarchy until in 1991 he became the editor of the London Evening Standard, then owned, like the Mail, by the Rothermeres’ Associated Newspapers. Circulation rose by 25 per cent in 16 months and Rupert Murdoch sounded him out about the Times editorship. To stop him leaving, the Mail editor David English resigned his chair, recommended that Dacre should replace him, and moved “upstairs” as editor-in-chief, another title that Dacre eventually inherited after English died in 1998.
Dacre’s editorship has been more successful than his mentor’s but most staff do not love him as they did English. English, though capable of great coldness to those who fell into disfavour and no less likely to fly off the handle, had charm and charisma. “He would be delighted when you rang,” a former foreign correspondent says, “and he’d want to gossip and know about everything that was going on. Sometimes we’d talk for an hour. But Paul doesn’t give good phone.”
He will invite writers into his office, push a glass of champagne into their hands and start saying their latest story is rubbish even as he does so. “And you hardly got time to finish the bloody drink,” a former reporter complains. A former executive says: “His track record for creating columnists is nil. He buys them up from elsewhere. He doesn’t home-grow talent because he doesn’t nurture and praise it. That’s where he’s unlike English.”
Dacre is a passionate and emotional man. Though the story that he sometimes sheds tears as he dictates leaders is probably apocryphal, nobody who has worked with him doubts that he is sincere in the views he and the Mail express. “He’s not an editor who wakes up in the morning and wonders what he should be thinking today,” says Simon Heffer, a Mail columnist. Another columnist, Amanda Platell, a former editor of the Sunday Mirror and press secretary to William Hague during his leadership of the Conservative Party, says: “When I was an editor, I had to second-guess my readership because they weren’t my natural constituency. Paul never has to do that.”
But while his views are mostly right-wing, he is not a reliable ally for the Conservative Party, or for anyone else. This aspect of his way of working is little understood. More than most editors, it can be said of him that he is in nobody’s pocket, not even his proprietor’s. He inherited from English a paper that was slavishly pro-Tory (“David was always in and out of No 10,” said a long-serving Mail editor), firmly pro-Europe and read mainly by people in London and the south-east. Dacre changed the politics of the paper and the demographics of its audience. Today, it is resolutely – some would say hysterically – Euro­sceptic and a far higher proportion of its readership is from Scotland and the English north and midlands. The Mail has ceased to take its line from Tory headquarters or to act as a mouthpiece for Conservative leaders. Indeed, every Tory leader since Margaret That­cher has fallen short of Dacre’s exacting standards. That applies particularly to John Major and David Cameron. According to a former columnist, Dacre regards the latter as “brash, shallow, unthinking and self-advancing” and he takes an equally jaundiced view of Boris Johnson. Twice he backed Kenneth Clarke for the party leadership, despite Clarke’s enthusiasm for the EU.
Clarke is a model for the politicians Dacre generally favours even if he disagrees with most of what they say: earthy, authentic, unpretentious, consistent in their values. Jack Straw and David Blunkett – both, like Clarke, from humble backgrounds – are other examples. For a time, Dacre took a relatively kindly view of Tony Blair, having been impressed by the future prime minister’s “tough on crime” approach as shadow home secretary. But he was always suspicious of Blair’s socially liberal views on marriage, gays and drugs and he told Hagerty that once Labour attained power, he saw the new government as “manipulative, dictatorial and slightly corrupt”. He wished, he added, that Blair had “done as much for the family as he’s done for gay rights”.
Gordon Brown, however, was smiled upon as no other politician had ever been. The two men developed a strange friendship, involving meals together and walks in the park, which one Mail columnist described to me as “the attraction of the two weirdest boys in the playground”. Brown, Dacre told Hagerty, was “touched by the mantle of greatness . . . he is a genuinely good man . . . a compassionate man . . . an original thinker . . . of enormous willpower and courage”. At a Savoy Hotel event to celebrate Dacre’s first ten years as editor, Brown was almost equally effusive, describing the Mail editor as showing “great personal warmth and kindness . . . as well as great journalistic skill”. “We tried to tell Dacre,” says a former Mail political reporter, “that Brown was not a very good chancellor and the economy would implode eventually. But frankly, Dacre has poor political judgement. They were united by a mutual hatred of Blair. Both are social conservatives; they’re both suspicious of foreigners; they both have a kind of Presbyterian morality. Dacre would say that Brown believes in work. It’s typical of him that he seizes on a single word as the key to his understanding of someone else.”
It is inconceivable that the Mail would ever back a party other than the Conservatives in a general election, but Dacre’s support can be cool, as it was in 1997 and 2010. Although he described himself to Hagerty as “a Thatcher­ite politically” and though self-made entrepreneurs are among the few people who can expect favourable coverage in the Mail, Dacre is, to most neoliberals, a tepid and inconsistent supporter of free enterprise. Nor is he a neocon. The Mail opposed overseas military interventions in Iraq, Libya and Syria. It has denounced Guantanamo Bay, extraordinary rendition and torture. It may be hard on immigrants and benefit scroungers, but it is often equally hard on the rich and famous, pursuing overpaid bosses of public-service utilities to their luxurious homes, exposing “depravity” among the well-heeled and high-born, and rarely treating TV and film celebrities with the deference that is the staple fare of other tabloids.
Many Mail campaigns have centred on liberal or environmental causes: lead in petrol, plastic bags, secret justice, the extradition to the United States of the hacker Gary McKinnon, and so on. For a time, the Mail furiously campaigned to stop Labour deporting failed (black) asylum-seekers to Zimbabwe, even though, almost simultaneously, it was berating ministers for allowing too many illegal immigrants to stay. Other campaigns, such as those against internet porn and super-casinos (both of which influenced government action), though reflecting the Mail’s conservative social agenda, highlighted issues that concern many on the left.
Dacre’s most celebrated campaign, which even some of his enemies regard as his finest hour, was to bring the killers of Stephen Lawrence to justice. In 1997, over the five photographs of those he believed were responsible, he ran the headline “MURDERERS” and, beneath it, asserted: “The Mail accuses these men of killing. If we are wrong, let them sue us”.
It was hugely courageous, but did it exonerate the Mail from accusations of racism? Critics point out that the paper rarely features black people except as criminals, though this is not exceptional for the nationals. The “soft” features on women, fashion, style and health are illustrated almost entirely by white faces and bodies.

Dacre’s somewhat belated support for the Lawrence campaign was prompted by a personal connection: Neville Lawrence, Stephen’s father, had worked as a decorator on Dacre’s London house of the time, in Islington. The Mail’s campaign, critics argue, was based on substituting one frame of prejudice for another. Young Stephen eschewed gangs and drugs, did his homework and wanted to go to university. His parents were married, aspirational and home-owning. In everything except skin colour, the Law­rence family represented Middle England, while his white alleged killers were low-class yobs who threatened the safety of all res­pectable folk.
In that, as in much else, Dacre’s Mail recalls 1950s Britain, which rather patronisingly welcomed migrants from Asia and the Caribbean as long as they behaved as though they and their ancestors were English. “If you’re in twinset and pearls, your colour is irrelevant,” says a former Mail journalist. “And Dacre’s attitude to gays changed when he realised it’s possible to be an extremely boring gay person.”
The Mail’s attitudes to drugs are also redolent of the 1950s. Writing about the disgraced Co-operative Bank chairman Paul Flowers, Stephen Glover – the Mail columnist whose views, according to insiders, track Dacre’s most closely – criticised commentators who “concentrated on his financial unsuitability”, placing “relatively little emphasis” on his “moral turpitude”.
Most of all, the Mail seems determined to uphold the 1950s ideal of womanhood: the stay-at-home mother who dedicates herself to homemaking and prepares a cooked dinner for her husband on his return home every night. That, the paper’s defenders say, is something of a caricature of the Mail’s position. It objects not so much to working mothers as to middle-class feminists who insist that women can “have it all”. English aimed at turning the Mail into “the women’s paper”, and succeeded: it became the only national newspaper where women accounted for more than half the readership. That remains true, and yet Dacre sometimes seems determined to drive them away. The paper subjects women’s bodies, clothes and deportment to relentless and detailed scrutiny, and often finds them wanting, particularly in the thigh and bottom department. It gives prominent coverage to research that warns of the negative effects of working mothers on children’s lives.
The Mail’s poster girl is Liz Jones, the columnist and fashion editor celebrated for her self-hatred and misery. “She has so much,” says another Mail journalist, “lots of money, expensive houses, the newest clothes. But she’s never had a child, she hasn’t kept hold of a man, and she’s unhappy. The message is: it’s what happens to you, girls, if you pursue worldly success. You can succeed but, oh boy, you will suffer for it.”
The Mail’s punishing hours, requiring news and features executives to stay at the office until late into the evening (not uncommon in national newspapers), and its largely unsympathetic attitude to part-time employment make it an unfriendly environment for working mothers. When Dacre took over at the Mail, he immediately appointed a female deputy, which, said another woman who then had a senior role in the group, “was quite a statement”. But the paper now has few women in its most senior positions, other than the editor of Femail (though sometimes even that post is occupied by a man), and few staff have young children.
Yet in some respects, the Mail, even though it does not recognise the National Union of Journalists, is a good employer. Unlike the Mirror, it is not under a company ruled by accountants who single-mindedly seek “efficiencies”. Unlike the Times and the Sun, it does not have a proprietor who touts his papers’ support to the highest bidder. Unlike the Guardian and Independent, it is not beset by financial problems. The pro­prietor, Viscount (Jonathan) Rothermere, whose great-grandfather Harold Harms­worth founded the paper with his brother Alfred in 1896, allows his editors wide freedom, as did his father, Vere Rothermere, who appointed Dacre. The Mail, alone among national newspapers, has had no significant rounds of editorial redundancies in recent years and its staffing levels (it employs about 400 journalists) are comparable to what they were a decade ago.
Dacre’s paper is his sole domain; MailOnline is run separately (though Dacre, as editor-in-chief, has oversight) and although the website carries all daily and Sunday paper stories, much of its content is self-generated and the editorial flavour is distinct. Dacre demands, and mostly gets, a generous budget, paying high salaries for established editorial staff and columnists and high fees for freelance contributors. Journalists are driven hard but, at senior levels in particular, they rarely leave, not least because Dacre is as loyal to them as they mostly are to him. Outright sackings are rare and nearly always accompanied by large payoffs.
Those who do leave often reach the top elsewhere. The current editors of both Telegraph papers – Tony Gallagher at the daily and Ian MacGregor at the Sunday – are former Mail executives.
Despite more than two decades at the helm, Dacre shows few signs of slowing down. After heart trouble some years ago – which caused an absence of several months from the office – his holidays, which he usually takes in the British Virgin Islands, have become slightly longer and more frequent. But he still routinely puts in 14-hour days.
Nevertheless, speculation about his future has grown among journalists on the Mail and other papers. At the end of November, Dacre sold his last remaining shares in the Daily Mail and General Trust, the Mail’s parent company, for £347,564; he disposed of the majority in 2012. His latest contract, signed on his 65th birthday, is for one year only. Geordie Greig, the 53-year-old editor of the Mail on Sunday, is widely regarded as the most likely successor, though Martin Clarke, the abrasive publisher of the phenomenally successful MailOnline, now the most visited newspaper website in the world, is also tipped and Jon Steafel, Dacre’s deputy, is favoured by most staff. The surprising announcement in November that Richard Kay, the paper’s diarist and a long-standing friend of Dacre’s, is to leave his position looks like another straw in the wind, particularly given that his almost certain replacement is Sebastian Shakespeare, previously the diary editor at the London Evening Standard, where Greig was editor before he moved to the Mail on Sunday.
Fleet Street rumour has it that Kay is being moved because he upset friends of Lady Rothermere, the proprietor’s wife, and that she is also behind the abrupt departure of the columnist Melanie Phillips, apparently on the grounds that her style – particularly during a June appearance on BBC1’s Question Time – is too shrill. Lady Rothermere, it is said, is desperately keen to oust Dacre in favour of Greig. Senior Mail sources pooh-pooh such tales, but they stop short of outright denials that Dacre is nearing the end of his days on the paper.
submitted by Incog_Niko to copypasta [link] [comments]

/r/Championship's Championship club by club season preview - part 1!

Part 2 here - Part 3 here - Part 4 here

On Friday at 8pm UK time, Reading and Derby County will kick off the 127th season of the English second division - also known as the Championship! 24 clubs will compete for 3 promotion spots to the Premier league (2 via automatic promotion and 1 via playoffs) and to avoid the 3 relegation spots to the third tier a.k.a League One.

Its looking like a really tight and competitive season. The league is absolutely full of ambitious player and managerial talent - the more time goes by the more it looks like a Premier League 2. If you want a competitive league with proper English football, that also has the spice of skilful players and forward thinking managers, it really is the place to go.

This is guide written by the fans who have come together on /Championship - an absolutely huge thanks to them. Do check out the sub, we try to keep it a good place to discuss the EFL, away from the rancid gloryhunting shithole that is /soccer (just kidding - I like this place). Lots going on, including a score predictor thread which is running all season.

This guide is in table order with the PL demoted sides first. Only 5 clubs today (because the Swansea one is a fucking novel and I can't fit any more in), the rest will be submitted tomorrow and Friday. Do bare in mind that not all the transfer news will be up to date as these guides were largely written a week ago. Point out to me if there are any clear errors with formatting or spelling.

Championship info, links and media

/Championship's 17/18 player of the season review

Season previews: The Guardian | Sky Sports | The Mirror
EFL focused podcasts: Not the Top 20 | The Totally Football League Show
The 17/18 table - Wolves, Cardiff and Fulham went up. Barnsley, Burton and Sunderland went down. This season West Brom, Swansea and Stoke join from the PL and Wigan, Blackburn and Rotherham join from League 1.
These are the bookies' favourites for promotion (via Oddschecker):
Club Odds
Stoke 2.75
Middlesbrough 4
West Brom 4
Nottingham Forest 4.5
Leeds 4.75
Swansea 5
And relegation:
Club Odds
Rotherham 2.2
Bolton 2.25
Ipswich 4.5
Reading 5
QPR 6
Hull 6
How to watch in the UK: Live rights are owned by Sky Sports. They are upping the number of televised matches this season. Reading v Derby on Friday is televised. The weekly highlights show previously on Channel 5 is moving to Quest TV, which apparently is on Freeview.
How to watch abroad: Depends, but in most territories, the iFollow Service is available, which is £110 to watch all a single club's matches. Bargain. I think the clubs that aren't on iFollow have their own similar streaming services.
Check out club Youtube channels - quite a few of them post extended highlights now with their own commentary, including Derby, Norwich, Sheffield Wednesday, Brentford and more. (You may need VPN to watch if you're abroad.)

Swansea City by RafiakaMacakaDirk and my_knob_is_gr8

Location: Swansea, Wales
Nickname: Swans, The Jacks
Major honours: Football League Cup (2013), Championship Play-off Winner (2011), League One Winners (1925, 1949, 2008)
17/18 finishing postion: 18th (Premier League)
Transfermarkt squad value: €115.5 mil NOTE: This number is as of July 22nd, when we still have Mawson (€15 mil), A. Ayew (€15 mil), Bony (€10 mil), Clucas (€8 mil) and Fernandez (€8 mil), who are all pretty much expected to be sold, or loaned out, before the season starts. Without all of these players except Bony (who's injured for a while so it makes it unlikely he'll be sold soon), the squad value would be around €70 mil.
Manager: Graham Potter joined the Swans on 11th June 2018. In 2010, he became head coach of Östersund, who were in the fourth tier of Swedish football. 5 years later, he got the club promoted into the Swedish top flight and in 2017, they won Svenska Cupen which qualified them for the Europa League where they managed to get through the group stage. He’s been applauded for what he did at Östersund and the way he managed to build the club up from nothing. The year after his success in the Europa league he signed a 3 year contract with Swansea.
Potter is well respected by The Swans and after a few years of poor managerial and financial decisions his appointment is seen as a step in the right direction to bringing us back to our old ways of being a well-run club. Potter has been recognised for his "progressive" and "unconventional" coaching methods. At Östersund, he encouraged his players and staff to engage in community activities, such as performing in theatre and music productions which was designed to take them out of their comfort zone. Potter describes his style of football on the pitch as "tactically flexible, attacking, and possession-based". At Östersund, he deployed a flexible 3–5–2 formation centred on ball possession.
Best player(s)/ talisman:With many of our best players being rumoured with a move away what good players that remain at the start of the season is yet to be seen.
Alfie Mawson is probably our standout player. He’s been amazing for us since we got him and was a bargain at about £3m. He’s great in the air and is just an all round tank. Keeping him will be a huge boost for us and should be solid in the championship.
Federico "El Pajaro" Fernandez has also been strong at the back with Alfie. The pair played with each other for the majority of last season and together became a solid unit. We will most likely sell him to reduce wages though.
Jordan Ayew put in a great shift last season and was our top goal scorer. His work rate was immense and was able to drop back and defend when needed. He’s fast, able to beat a man and a decent finisher. Sadly all these players are transfer targets for other clubs and might not even be here at the start of the season. If we can keep a lot of our players we should have a decent season but who knows who'll be left by the end of the window…
Rising star: Swansea’s U23 had a great season last year and with Potter wanting a young and fresh squad, a handful have moved up into the first team.
Our standout youngster, Oliver McBurnie, joined Barnsley on loan in January last season where he went on to win a Championship player of the month award after 6 goals in 8 games and went on to win Barnsley’s Player of the year award. While only 22, he’s struggled to break into our first team but will most likely be our main striker for the coming season. Be on the lookout for his long legs, miniature shinpads and ridiculous sock length! LEGS LEGS LEGS!!!
Connor Roberts performed well at RB last season and adapted quickly to the premier league where he battled Kyle Naughton to be in the starting line up and did great when given the chance. Decent at going forward and professional at the back. Hopefully potter puts him ahead of Naughton.
What happened last season?: What Happened last season?: After our great escape the season before and with Paul Clement at the helm there was optimism that the 17/18 season could be our turning point where we start rebuilding 'The Swansea Way". How wrong we were.
After a disastrous transfer window where we sold Sigurdsson and never replaced him and started panic buying the week before the transfer window closed we were left an obvious hole in our team. We had no creativity in midfield and no one could kick the ball into the box to save their life. And just to rub it in further Renato Sanches turned out to be more disappointing than Bob Bradley. With the team sitting bottom of the table Clement was sacked in late December.
Then along came the wise talking Carlos Carvalhal who managed to rebuild the confidence the team had lost. Our results took a turn for the good, beating Liverpool, Arsenal, Burnley and West Ham consecutively at home. He pulled us out of the relegation zone and things were looking good. However, the good times were quickly followed by the bad times. Our form turned and we didn’t win a single one of our last 9 matches. We were quickly relegated after pitifully losing to both Southampton and Stoke in our last 2 games of the season.
Highlights (Or lowlights):
The pass by Renato Sanches that summed up his and our season
Swansea City 3-1 Arsenal
Summer transfer business (so far): At the end of last season, it was clear we needed several transfers, both in and out. However, this would all depend on the manager we got.
Yan Dhanda (Free, Liverpool): A 19 year-old Midfielder, Yan Dhanda left Liverpool this summer and joined the Swans in a free, before we even hired Graham Potter. At one time one of the most promosing youngsters in Liverpool's Academy, injuries slowed down his progress, and ultimately made him fall behind other players. Citing lack of first-team playing time, Dhanda decided to join us this summer in hopes of getting regular playing time in the senior squad. Through 3 pre-season games, Dhanda has been one of the brighest and most impressive players in the squad, even scoring a game-winning goal and smashing a penalty in a shootout against Genoa. With our current injuries and shenanigans involved in our midfield, Dhanda has a good chance of becoming a starter and hopefully guide our midfield during the season.
Jordi Govea (Free, Real Madrid): Another 19 year-old from Ecuador, Jordi was the first signing under Potter. Not much can be said about the lad, but this is what Real Madrid had as his bio:
Jordi is an Ecuadorian defender who possess three key qualities for a player in his position: he's skilful, is able to go past a player and has a good shot on him. He's left footed and is able to send in good crosses on the run.
With Martin Olsson currently as our starting LB, and Kyle Naughton as the backup, the hope is that Jordi can develop on our U-23 squad and hopefully move up to the senior squad in coming years. Also the only man I've seen do a medical while wearing jeans (https://twitter.com/SwansOfficial/status/1015251916132057089)
Joel Asoro (€2 mil., Sunderland): Yet another 19 year-old, a Swedish winger who has represented his country in the younger levels, he was Potter's first senior signing. With world-class speed, and some impressive skills, Asoro was able to score 3 goals and get 2 assists last season in 26 apperances for Sunderland. While these numbers may seem a bit disappointing, many of these games were sub appearances on a very dysfunctional team. Along with Dhanda, Asoro has been one of the most impressive players during preseason, constantly beating his man with either speed or skills, and whipping in good balls to Legs. At the current rate, Asoro appears to have a good chance of starting on the right wing spot, with Nathan Dyer and Luciano Narsingh backing him up.
Predicted starting XI: NOTE: This is gonna be assuming Mawson, A. Ayew, Clucas, and Fernandez are all sold by the start of the season. If by some reason they end up staying, they are pretty much guaranteed to start. Based on the pre-season games so far, a lineup looking like this would be plausible, with Rodon most likely to be replaced by a CB (possibly Scott McKenna) when we buy one. Our second unit is looking something like this.
Best case scenario: Graham Potter is able to motivate and make sure our senior players (Fer, Carroll, etc.) stay fit, along with our youngsters being able to make an impact as expected, and also we retain Mawson, Fernandez, and Clucas, we can finish in the top 2 and get promoted automatically.
Worst case scenario: Our worst case scenario, and something many of us fear of happening, consists of primarily 3 things. 1. Graham Potter isn't given enough time to build an identity with our squad and is sacked by the midway point of the season by the greedy, dumb American owners. . 2. We end up not replacing the players we sold properly like last summer, therefore having a squad with holes everywhere and no chemistry. 3. Our youngsters such as Asoro, McBurnie, Dhanda and company don't pan out and progress at all, thefore becoming mediocre players. This would all culminate in us looking like Sunderland, and making relegation a probability.
Prediction: Realistically I see us selling Mawson and company in the last days before the season starts and not replacing them properly until later on. Because of this, as well as our current injuries with Fer and Clucas, I can see us initially struggling to build an identity but over time, we will start playing like Potter wants us and finishing the season strongly.
8th place, missing the play-offs by 4 points
What will happen to your closest rivals?: The scum that is known as Cardiff City will break the record for lowest points ever accumulated in a Premier League season, getting 5 points all from draws, and will therefore get relegated with 17 games to spare.

West Bromwich Albion by Joelwba

Location: The Hawthorns, West Bromwich, West Midlands
Nickname: The Baggies, The Throstles
Major honours: 1x League title, 1x League Cup, 5x FA Cup
17/18 finishing postion: 20th in Premier League (relegated)
Transfermarkt squad value: £101.16m
Manager: Darren Moore or Big Dave as he's known to Albion fans. A club icon as a player in the early 2000s, he returned to look after our U23 squad before being promoted to assistant manager by Alan Pardew in January. Following the end of Pardew's horrific reign, Moore took temporary charge with Albion facing inevitable relegation. He led us to wins over Newcastle, Spurs, Man Utd and a draw with Liverpool, somehow taking our futile battle for survival to the final week of the season. Following this he earned the head coach role permanently. Moore is loved among the Albion faithful, largely due to his reputation as a player here. He heavily favours a 4-4-2 formation and at the back end of last season, tended to soak up pressure and play on the counter attack. It will be interesting to see how his approach differs in a league where we are one of the favourites, not fighting to survive (hopefully)
Best player(s)/ talisman: It's an interesting situation for Albion currently. There are plenty of Premier League quality players still in the squad. A lot depends on if they are picked off before the deadline shuts. Chris Brunt is a club stalwart and likely to be reappointed as captain. He is adored by the fans and in my opinion will be an incredible asset in the championship. His set pieces alone will bring 10+ goals to the side. Kieran Gibbs is a high quality player who appears to be set to stay and should make a big difference. Jay Rodriguez, Craig Dawson, Salomon Rondon and Nacer Chadli should all make a big difference in this division IF they stay. In all honesty I expect to lose a few of the above. Sam Johnstone appears to be an astute signing to replace the outgoing Ben Foster.
Rising star: Sam Field he's one of our own! He looked completely at home against some of the top Premier League sides last campaign. A box-to-box midfielder, he's full of energy and looks so comfortable on the ball. I expect him to be a major part of our side this season, having just signed a new long-term deal.
Kyle Edwards is an exciting attacking midfielder who has been impressing in pre-season. He may have a part to play following a loan spell at Exeter last campaign.
Jonathon Leko looked like a potential world-beater when he first came through a couple of years back. A lightning quick winger full of tricks. A loan spell at Bristol City and limited appearances later he seems to be losing his way. Will be an interesting one to watch.
Finally, the enigma that is Olly Burke. After signing with us last summer for £15m, he failed to impress any of the four managers we had over the season. He looks exciting when he comes on, without any end product so far, and was unfairly blamed for a loss at West Ham by Alan 'Coward' Pardew. We all know the talent he's got. Hopefully we can see it this season.
What happened last season?: Let's not talk about it... We finally escaped the stranglehold of Tony Pulis, only to opt for the human joke that is Alan Pardew and duly hurtled towards relegation. Four of our players stole a taxi and then played (and lost) the following weekend.
Pardew was sacked about 3 months too late, and Moore took over, restoring pride with some notable wins over Man Utd and Spurs.
This season we also lost the great Cyrille Regis, and the outpouring of emotion and the coming together of the club during the weeks after his passing was something special.
Summer transfer business (so far): We started by releasing Claudio Yacob, Boaz Myhill and Gareth McAuley. Yacob and McAuley will be greatly missed but it is perhaps the right time for them to go.
Jonny Evans departed for Leicester for a cut-price £3m, Ben Foster left for Watford and James McClean has departed for Stoke City.
Sam Johnstone has been bought in to replace Foster, with Jonathon Bond arriving as backup. Kyle Bartley has joined from Swansea City and it appears that Harvey Barnes will soon be arriving on loan from Leicester.
Finally, James Morrison is currently out of contract but still with the club. His future is uncertain.
I am very happy with Johnstone and Bartley. It has been a quiet window for Albion so far but that is largely a good thing. The squad is packed with Premier League talent and the window is more about keeping hold of them.
There is major interest in Dawson and Rondon, along with interest in Rodriguez, Hegazi and Chadli. If any of the above go, then we would need to replace. Otherwise I would be happy with another striker and another CB.
It is also worth mentioning that every player in the Albion side suffered a 50% wage cut upon relegation which means that we are financially sound despite relegation, but may lead to more big names leaving.
Predicted starting XI: This is my best attempt. It will undoubtedly be 4-4-2. We may see Nyom in at right back and perhaps Barry in for Field.
Obviously about half of this side could leave, so we shall see.
Best case scenario: The bulk of the side remains and the quality in the side shines through as we breeze to automatic promotion.
Worst case scenario: The better players leave or do not put the effort in. Moore cannot transfer his great start into his first full season in management. We become embroiled in a relegation battle
Prediction: It will be somewhere in the middle. I'd like to think we'll go up automatically but I think play-offs are more likely. 6th
What will happen to your closest rivals?: Villa won't go down but will settle into mid-table, despite the recent takeover.
I think Wolves will do well in the PL, although I don't know how long Nuno will last before a big club comes in.

Stoke City by mrmariomaster

Location: Stoke-on-Trent, Staffordshire
Nickname: The Potters
Stadium: bet365 Stadium, 30,089 seats
Major honours: 1972 League Cup
17/18 finishing position: 19th, Premier League
Squad value: £127.8 million
Manager: Gary Rowett signed from Derby in May. His honest attitude has brought lots of optimism to fans, who are looking forward to an overhaul of the Club. His style of play seems to change based on the squad he has available.
Best Player: Joe Allen was vital to the Club last season, giving us hope that we would avoid relegation. His massive new contract signed this summer shows how loyal and committed to the Club he is, and will be a vital player this season.
Rising star: Tom Edwards is a local lad who has won the Under 18 Player of the Year award twice in the Club. In the latter parts of last season he played some good first team football.
What happened last season: A pathetic attempt at a season that had been coming for a while under Mark Hughes. Paul Lambert was appointed in January, but a win rate of just 2 in 15 matches wasn’t enough for him to keep his job and miss out on the million pound bonus offered to him.
Transfer business so far: So far this has been a decent transfer window. Peter Etebo had an amazing World Cup for Nigeria and Benik Afobe looks really promising. Adam Federici has also been appointed to replace Lee Grant. Xherdan Shaqiri has left along with a few players like Stephen Ireland and Glen Johnson who will not be missed. Badou Ndiaye also looks to be on his way out, but it looks like Jack Butland will stay with us, which is massive. Perhaps most surprising are the new contracts signed by our 2 best players last season, Joe Allen and Moritz Bauer.
Predicted Line up: Here is our predicted squad. I’m not sure what formation we will have. EDIT: This is a new version, complete with our rumoured new signings and in the right formation.
Best case scenario: Stoke will finish top with an all-time Championship points record.
Worst case scenario: A mediocre start to the season will see Rowett sacked and Stoke with a disappointing mid-table finish.
Prediction: I think with our squad and our new manager, we will finish 1st.
What will happen to our closest rivals? Port Vale will be relegated to the Vanarama National League.

Aston Villa by trueschoolalumni

Location: Villa Park, Trinity Rd, Birmingham B6 6HE
Nickname: The Villans, The Villa, Prince William's Club, David "Twat" Cameron's Second Club.
Major honours: 7 First Division wins, 7 FA Cups, 5 League Cups, 1 European Cup, 1 European Super Cup, 1 Intertoto Cup
17/18 finishing postion: 4th
Transfermarkt squad value: £67.77m and dropping fast
Manager: Steve Bruce (for now). Former Man Utd playing legend who's been a fixture of English football for decades. He joined Villa in 2016 after successful runs at Hull, Sunderland (yes they were good once) and Birmingham City. A bit of a promotion specialist, he's taken Championship clubs up to the Premier League 4 times in the past and just missed out last season, losing 1-0 to Fulham in the Playoff Final. Tactically, he's fairly old school who prefers 4-4-2 or a 4-1-4-1, usually involving a big man up top. Fun fact: while managing Huddersfield in 1999 he wrote three novels, "Striker!", "Sweeper!" and "Defender!", which focus on main character Steve Barnes, a football manager. Barnes solves crime and takes on terrorists, and the books have become prized rarities. The Guardian's Football Weekly podcast managed to get a copy and read out some of the copy - suitably awful.
Best player(s)/ talisman: There's only one Jack Grealish. A Villa boy through and through, he's been with the club since 2001 (aged 6), and made his way into the first team in the 2013-14 season. He's been the centre of controversy a few times, most notably getting on the beers and passing out on a Tenerife street. Playing as a number 10, his quick feet and dribbling skills provide a number of goals and assists, as well as fouls. He probably went down a bit too easily when first in the Premier League, but time in the gym has noticeably toughened him up and he's a much more solid player as a result. One of the better players in the Championship, and due to Villa's abject finances, a transfer target for the likes of Leicester.
Rising star: Keinan Davis could possibly be it, potentially Andre Green and Rushian Hepburn-Murphy as well.
What happened last season?: Have you ever walked into a casino, spotted the roulette table and popped £10,000 on red? It's a bold strategy, Cotton. Let's see if it pays off. You've doubled your money if you win, but look like a right git if you lose. Villa figured this was a good way to approach 2017-18: spend millions on players, get in lots of loans, gamble everything on achieving promotion. After a so-so start, Bruce got the team playing well, stringing together a number of wins and moving through the playoff spots. Unfortunately they ran into a few teams playing out of their skin - champions Wolves ran away with the league and boasted a squad that included several Champions League players. Neil Warnock's Cardiff couldn't stop winning and grabbed the second automatic promotion. In the playoff final Villa came up against a Ryan Sessegnon-led Fulham and were just pipped at the post 1-0.
Summer transfer business (so far): It's one-way traffic, due to absolutely abysmal finances. Loan spells for Lewis Grabban, Robert Snodgrass, Josh Onomah and Sam Johnstone have all ended, which is almost the spine of the team (Johnstone in particular - he was arguably the best keeper in the Championship and personally bagged a number of wins). Plus clubs are circling to pick off whatever assets we have left (eg. Jack Grealish, James Chester). With no prospect of anyone new coming in, it looks like the youth academy will be getting a lot more game time.
Predicted starting XI: Possibly this, but half these players could be gone before the first match.
Best case scenario: Mid-table anonymity would have to be best case - Villa are a mess and could go down this time around.
Worst case scenario: Our finances are the real issue - they are dire. Villa need to find £9 million this month to avoid going into administration. Owner "Dr." Tony Xia is a billionaire, apparently, but tax bills went unpaid and the question remains if he's able to support the club as generously as he has in the past. Administration, points deductions and potentially relegation to League One are all real possibilities right now. It's not looking good.
Prediction: Due to financial irregularities in the 23 clubs above us, Villa will get into the Champions League and take out the likes of Atletico, Bayern and Real Madrid on the way to our second European Cup. "Taylor, Green, prepared to venture down the left. There's a good ball played in for Jack Grealish. Oh, it must be and it is! It's Keinan Davis!"
What will happen to your closest rivals?: Unfortunately the Scum managed to avoid League One in the final rounds of the season. Here's hoping they go one better. Agbonlahor to re-sign for one game: the Derby. And score the winner, again.

Middlesbrough by OneSmallHuman

Location: The Riverside Stadium, Middlesbrough
Founded: 1876
Nickname: The Boro (Or just Boro)
Major honours: The League cup 2003-2004 season
17/18 finishing position: 5th
Transfermarkt squad value: 79.34m
Manager: Tony Pulis became manager of us in late December 2017, replacing the sacked Garry Monk after a pretty lacklustre few months of the campaign (despite where our league position was). Pulis is known in England for being the man that is never relegated when in charge of someone in the top flight. We are all aware of Tony Pulis' style of football. You start by having a strong and massive defence and maximise your use of set pieces to gain an advantage. Pulis is a lover of all set piece plays, whether that is crossing the ball in from a corner or free kick, or launching a ball into the box from a throw in, they're all in his arsenal of weapons. 'Pulisball' as it is pretty much known. Pulis has achieved promotion from the championship once before with Stoke, and I hope he achieves it again with us this season
Best player(s)/ rising star: I mean, where else do I begin. Adama Traore. Arguably the best player in the championship on his day and is one of the most frightening dribblers in English football, maybe even world football. The winger is known for his speed and dribbling ability although is usually criticised for his lack of end product. Before last season I would've agreed, however 5 goals and 10 assists, with all but 2 assists coming before Pulis' arrival show the progression of the Spanish winger.
As for other members of the squad, Ben Gibson, the prodigal son. Boro through and through he's progressed into a commanding centre half with the ability to play out from the back thanks to Karanka. He gained attention and emerged as one of the few given credit after our disappointing premier league campaign but was only the subject of one bid upon our relegation, from now manager Tony Pulis. It remains to be seen whether he'll be here come the first game of the season, but I hope he will be.
As for future stars, Dael Fry, already has played 2 championship campaigns for us and looks as assured as a veteran of the game. Another centre half produced by our academy and he is being played in cdm this pre-season by Pulis, to add to his versatility. Hopefully a standout season for him, especially if Gibson does end up leaving. Finally, yes, he does always look as confused as images of him show.
What happened last season?: Well, the first half of the season was tragic under Monk. We played really poor football at times and looked like we hadn't defended a day in our lives. There was also no consistency in the team, we'd win one game then lose the next. A key theme under both managers however, was our inability to beat those around us in the table. After Pulis' appointment the results picked up and it ended with us finishing 5th in the table. We ultimately lost in the playoff semi finals to Aston Villa but honestly, we didn't think we'd even be in the top half around Christmas.
Summer transfer business (so far): Just the three deals to talk about so far. We've acquired Paddy McNair from Sunderland who looks like a decent player. He's been utilised in right back and midfield during pre-season so it looks like they'll be his positions for the season. I imagine he'll play alongside Clayts and Howson in a midfield three.
Aden Flint was signed from Bristol City and I think I'm in the minority when I say I don't like how much we paid for him. Obviously the man is a Pulis player but I'm a bit unsure about his defensive ability. That being said he's looked strong during pre-season and I'm sure Pulis will get the best out of him. Fabio departed our club for Nantes so we'll need more full back cover.
As for the rest of the window, I expect Gibson to leave but will be delighted if he doesn't. One of our strikers will also leave and Braithwaite should follow after his decent World Cup performances. We'll probably bring in a striker and a winger and hopefully hold onto Adama. That'd be a successful window in my eyes.
Predicted starting XI: My best guess The only other guess I could make is that Gibson might leave and then Ayala would start, but he's injured at this point in time. Britt might play over Gestede too if Pulis is feeling fancy.
Best case scenario: It has to be top of the pile right? It's not out of the question to imagine us up there and if everything clicks then we've got a chance. A defence that scores more than some teams' strikers, Adama channelling his inner Messi and finding consistency, Rudy/Britt/Bamford scoring for fun. It could be carnage.
Worst case scenario: I can't see us finishing outside the playoffs, if we did then that would be gut-wrenching. But if we did then that would most certainly be the worst. Realistically, it'd be losing in the playoffs... again, and if it were in the final again then god help me. Although saying this, now losing Bamford and maybe Traore will be a worst case scenario in itself, definitely if they're not replaced.
Prediction: Have to be confident, although it always kills me. 1st or 2nd. Tony Pulis and his nice white trainers carry us to the promise land. That being said, we never do it the easy way.
Best Match of Last Season Sorry Leeds fans, but it had to be. "Hattrick Bamford" as our Twitter account tweeted, 3-0 against Leeds with Adama running the show. Leeds clearly found some positive from the game as they're set to sign him off us. This was the sign of what we should've done more last season. Showed what Paddy could've been too if given an even more extended period in Striker by himself. Oh well.
What will happen to your closest rivals?: Who even are our closest rivals in this league? We're in geographical purgatory. Can't say Sunderland anymore so what? Leeds? Bielsa either turns them into the well oiled machine they hope for or he succumbs to the old Leeds ways and is sacked by December. As for the Mackems, probably promoted from League 1.
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20 MUST SEE SPORTS MOMENTS - YouTube - YouTube Helmut Weitze - YouTube I Broke Into A House And Left $50,000 - YouTube

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